🌙

存在搜索成本的市场中偏好异质性的估计

Estimation of Preference Heterogeneity in Markets with Costly Search

Marketing Science · 2021
被引 48
人大 AFT50UTD24ABS 4*

中文导读

研究发现,若不考虑搜索摩擦,偏好异质性会被高估,并探讨了搜索摩擦对最优定价的影响。

Abstract

The paper shows preference heterogeneity is overestimated when not accounting for search frictions and studies the impact of search frictions on optimal price setting.

微观经济学计量经济学市场营销产业组织