Why do crowds cause trouble? Exploring affective instability in collectivity
通过对圣保罗城市行动主义集体的民族志研究，从人群的情感传染视角探讨集体形成与持久的过程，挑战了传统对个体化意义和稳定和谐的关注，为消费者文化中的集体性理论增添新维度。
Through our ethnographic study of urban activism collectives in São Paulo, we propose another approach for exploring the process of collective formations and their longevity. Rather than seeking out the representational meanings of individualized communities, we approach collectivity from the perspective of crowds. Crowds are affective. Crowds are contagious. By adopting affect-based theorizing, we discuss affective intensities that bring about collectivity before the individuals awaken to narrate their meaning-makings. In our ethnographic context, collectives resist manifestations of gentrification (i.e., consumer culture in itself) and offer us a multifaceted site of being and becoming with the crowds. We explore how connections and disconnections affectively rekindle the social expression of collective bodies in consumer culture. This way, we add new dimensions to extant theorizing of consumer collectivity that tends to focus on individualized meaning, stability, and harmony.