Digital business model configurations in the travel industry
本研究首次将数字商业模式研究应用于旅游行业，通过定性研究识别出53种数字商业模式配置，包括10种新类型，为学者和实践者提供了分类框架和转型模板。
This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.