超级食品,超级健康:神话还是现实?基于消费价值理论考察消费者对超级食品的重复购买和口碑意向

Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective

JOURNAL OF BUSINESS RESEARCH · 2021
被引 112
人大 A-ABS 3
消费者行为市场营销食品消费消费价值理论