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关于人工智能的朴素信念对采纳算法建议的影响

The impact of lay beliefs about AI on adoption of algorithmic advice

Marketing Letters · 2021
被引 59 · 同刊同年前 6%
ABS 3

中文导读

研究了消费者对人工智能的朴素信念如何影响他们是否采纳算法建议,发现相信AI比人类更聪明的人更可能采纳,且仅在任务复杂时起作用。

Abstract

Abstract There is little research on how consumers decide whether they want to use algorithmic advice or not. In this research, we show that consumers’ lay beliefs about artificial intelligence (AI) serve as a heuristic cue to evaluate accuracy of algorithmic advice in different professional service domains. Three studies provide robust evidence that consumers who believe that AI is higher than human intelligence are more likely to adopt algorithmic advice. We also demonstrate that lay beliefs about AI only influence adoption of algorithmic advice when a decision task is perceived to be complex.

消费者行为人工智能决策采纳专业服务