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不耐烦顾客下多项逻辑特模型中的组合优化与定价:顺序推荐与选择

Assortment Optimization and Pricing Under the Multinomial Logit Model with Impatient Customers: Sequential Recommendation and Selection

Operations Research · 2021
被引 73 · 同刊同年前 3%
人大 AFT50UTD24ABS 4*

中文导读

研究顾客分阶段浏览商品且耐心有限时的最优推荐顺序与定价问题,提出多项式时间算法求解收益最大化的商品序列,并给出定价的凸规划转化方法。

Abstract

Sequential Recommendation Under the Multinomial Logit Model with Impatient Customers In many applications, customers incrementally view a subset of offered products and make purchasing decisions before observing all the offered products. In this case, the decision faced by a firm is not only what assortment of products to offer, but also in what sequence to offer the products. In “Assortment Optimization and Pricing Under the Multinomial Logit Model with Impatient Customers: Sequential Recommendation and Selection”, Gao, Ma, Chen, Gallego, Li, Rusmevichientong, and Topaloglu propose a choice model where each customer incrementally view the assortment of products in multiple stages, and their patience level determines the maximum number of stages. Under this choice model, the authors develop a polynomial-time algorithm that finds a revenue-maximizing sequence of assortments. If the sequence of assortments is fixed, the problem of finding revenue-maximizing prices can be transformed to a convex program. They combine these results to develop an effective approximation algorithm when both the sequence of assortments and prices are decision variables.

运营管理收益管理定价与组合优化消费者行为