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你的欺骗之心:情商与自私如何影响消费者欺诈的发生率

Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud

Journal of Consumer Research · 2021
被引 28
人大 AFT50UTD24ABS 4*

中文导读

研究了情商和自私如何共同影响消费者欺诈行为,发现高情商且自私的消费者更易实施欺诈,因为他们能抑制通常阻止欺诈的尴尬感。

Abstract

Abstract Consumers routinely engage in fraudulent behaviors toward companies including returning products under false pretenses, lying when making insurance claims, and committing petty theft. However, research has been relatively limited in examining the psychological mechanisms that contribute to such behavior. Based on dual-processing models of morality, differences in an individual’s emotional intelligence and selfishness are predicted to impact the likelihood of committing consumer fraud. In a departure from previous research highlighting the prosocial benefits of emotional intelligence, seven studies show that consumers with higher levels of emotional intelligence and greater selfishness are more likely to commit fraud. Highly selfish and emotionally intelligent consumers possess the motivation and ability to suppress feelings of embarrassment that normally deter consumers from committing various routine, less severe forms of consumer fraud.

消费者行为道德心理学情绪智力自私欺诈