Place marketing in function of attracting resources
描述了城市、地区等地方之间为吸引资源而竞争的现象，提出地方营销是应对挑战的有效方式，并分析了外国投资者选择投资地点时考虑的关键因素。
This paper describes the competition between locations (cities, municipalities, states and regions) in attracting necessary resources, and the concept of marketing places as the most effective response to the challenges that locations are facing. Given that the attraction of foreign direct investment is one of the most important tasks of place marketing, the paper presents a model of behavior of foreign investors with the most important factors influencing their decision on the choice of location for investment. Understanding this process and adjustment of location as a product in accordance with investors expectations, are necessary preconditions for attracting foreign direct investment successfully. .