品牌线宽度和深度对顾客频繁购买的包装商品重复购买行为的不同影响

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

• Philippe Aurier · 蒙彼利埃大学 通讯
• Victor Mejía · 蔚蓝海岸大学