效果逻辑对新产品创造力的双刃剑效应：竞争强度与企业规模的调节作用

The double-edged sword impact of effectuation on new product creativity: The moderating role of competitive intensity and firm size

• Cheng Deng
• Jianjun Yang 通讯
• Zhongfeng Su
• Shuman Zhang · 浙江工商大学