AN ENHANCEMENT EDAS METHOD BASED ON PROSPECT THEORY
针对传统EDAS方法假设绝对理性的局限,提出基于前景理论的增强型EDAS方法,通过案例对比和敏感性分析证明其更优,适用于投资决策、新产品开发等场景。
Decision-making is the process of carefully considering multiple options and choosing the best one. The EDAS (evaluation based on distance from average solution) method has been studied in many multi-attributes decision-making (MADM) problem which assumes decisionmaking under absolute rationality. However, people usually show the characteristics of bounded rationality in the real decision-making process. Prospect theory (PT) utilizes gains and losses relative to the reference point to explain this phenomenon better. In this paper, an enhancement EDAS method based on PT will be proposed, which shows better properties in practice. We apply the traditional EDAS method and enhancement EDAS method to the same case and we utilize the sensitivity analysis and comparative analysis to analyze their performances. The result shows that our approach has a superiority compared with the traditional EDAS method. The methods we present are of great significance for investment decision-making problems, new product development, design plan selection and supplier selection.