令人满意的倾听:销售人员沟通在(共同)为B2B买家创造价值中的差异化作用
Satisfactory listening: The differential role of salesperson communication in (co)creating value for B2B buyers
Industrial Marketing Management · 2021
被引 10
ABS 3
- Mehdi Tanzeeb Hossain 通讯
- Jonathan Ross Gilbert
B2B营销销售管理客户价值共创沟通心理学