Evaluating the Impact of Entrepreneurship Edutainment in Egypt: An Experimental Approach
通过随机对照试验，评估了一档旨在促进埃及年轻人创业的教育娱乐电视节目的效果，发现节目改善了观众（尤其是男性）对女性创业者的看法，但也可能扭曲了对性别歧视严重性的认知。
We measure the impact of an edutainment television programme specifically designed to promote entrepreneurship among young adult viewers in Egypt. We implemented a randomized controlled trial following a non‐symmetric encouragement design and using cheap scalable incentives to measure the impact of the intervention. While the impact of the show appears otherwise more limited, we find that the good performance of female contestants improved viewers’—in particular, men’s—general perceptions of female entrepreneurs. However, despite the apparent difficulties faced by women in setting up a business, the show also led viewers to think that discrimination against women was not as important as they had previously believed, highlighting the possible distorting effect of media content.