具有评级敏感消费者的动态营销策略:平均场博弈方法
Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach
European Journal of Operational Research · 2021
被引 14
ABS 4
- Rabih Salhab 通讯
- Jérôme Le Ny
- Roland P. Malhamé
- Georges Zaccour
营销策略博弈论消费者行为动态优化