COVID‐19 firms’ fast innovation reaction analyzed through dynamic capabilities
本研究通过多案例方法，分析了疫情期间企业快速调整创新和生产流程的能力，发现快速反应的企业并非内部全能，而是善于整合内外部资源，并依赖扁平化管理和持续更新文化。
During the COVID‐19 emergency, several companies have been able to rapidly reconfigure their innovation and production processes to help support health and other services to cope with the shortage of needed supplies. Using the dynamic capability perspective, this work aims to understand which capabilities enable companies to have fast innovation reactions when they are not pursuing a competitive advantage but they are responding to a societal requirement. A multiple case study approach was used and results reveal that the use of internal and external sources is fundamental. In particular, the Italian companies with a fast innovation reaction to COVID‐19 are not the ones that possess all the competencies internally but are rather those able to orchestrate internal and external resources by means of ‘fast’ and flat management. Internal commitment and a culture of continual renewal are essential to rapidly reach a performing product.