西班牙视听OTT平台社交媒体策略分析：Disney+实施期间Netflix、HBO和Amazon Prime的案例研究
Analysis of the social media strategy of audio-visual OTTs in Spain: The case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Technological Forecasting and Social Change · 2021
被引 33
ABS 3
- María Eugenia Martínez‐Sánchez
- Rubén Nicolás-Sans 通讯
- Javier Bustos Díaz
社交媒体流媒体平台竞争策略西班牙市场