Finding Self Among Others: Navigating the Tensions Between Personal and Social Identity
通过定性研究，探索新手与经验丰富的创业者如何应对个人身份独立性与社会身份嵌入性之间的张力，发现新手注重通过广泛社交发现个人身份，而有经验的创业者则更重视针对性合作。
Personal and social identity are critical for entrepreneurs. However, tensions arise in entrepreneurial experiences due to the independence underlying personal identity and embeddedness underlying social identity. In this qualitative study, we explore how novice and experienced entrepreneurs navigate these tensions. We find that novice entrepreneurs are focused on discovering their personal identity via broad interactions within social groups. Experienced entrepreneurs devote more time to their ventures and less time in social groups but they value the targeted collaborations within these social groups. We discuss the mechanisms that underlie the paradox between centrality and salience of personal and social identity.