🌙

价值共创:对“向营销新主导逻辑演进”的受邀评论

The co-creation of value-invited commentaries on "Evolving to a new dominant logic for marketing"

Journal of Marketing · 2004
被引 107
人大 AFT50UTD24ABS 4*
服务主导逻辑营销理论价值共创