Becoming a small multinational enterprise: Four multinationalization strategies for SMEs
通过对八家中小企业的多案例研究,识别出资源寻求、中心辐射、偶然资源利用和受控扩张四种跨国化战略,并阐明其不同特征,帮助管理者根据自身情况选择合适路径。
SME multinationalization is an emerging yet underexplored topic in internationalization research. Previous studies have focused on identifying the key features of one ‘ideal’ multinationalization approach but shed less light on the potential alternative approaches that firms can use in different situations. Based on an empirical multiple case study of eight SMEs, this study identifies four alternative multinationalization strategies that SMEs can use (resource seeking, hub reaching, serendipitous resource leveraging, and controlled expansion) and illuminates their specific characteristics. The findings of this study demonstrate that instead of one ‘ideal’ approach, there are multiple strategies that SMEs can adopt for multinationalization and suggest that each strategy is characterized by different FDI goals, timing, organizational structure and value chain activities. Overall, this study contributes to contemporary international business research by advancing theorization on SME multinationalization.