Extending Digital Ventures Through Templating
研究了数字创业企业通过模板化（生成和使用通用解决方案）来降低成本和加速增长，描述了概念化、泛化和移植三个关键过程，对管理者有实际指导意义。
A powerful way of growing digital ventures is templating. Templating involves the generation and use of generic solutions across business areas to reduce cost and increase speed. There are three main processes with which ventures can improve templating: concepting, generalizing, and porting. This paper describes these processes and proposes implications for managers engaged in growing their digital venture.