享乐短视:强调非易腐食品的享乐益处使消费者在购买时对保质期不敏感

Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase

JOURNAL OF BUSINESS RESEARCH · 2021
被引 23
人大 A-ABS 3
消费者行为食品营销决策心理学零售管理