技术知识与国际化:来自印度的证据

Technological knowledge and internationalization: evidence from India

International Marketing Review · 2021
被引 7
ABS 3

中文导读

研究结合制度理论与资源基础理论,分析印度企业如何通过国际化管理技术知识资本,并发现国际营销知识与国内竞争强度正向调节这一关系。

Abstract

Purpose The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into international markets. The authors further explore the contingency effect of international marketing knowledge and competitive intensity in the home country in influencing technological knowledge capital and internationalization relationship. Design/methodology/approach The study employs multiple linear regression analysis using a dataset consisting of 326 Bombay Stock Exchange-listed A and B category stocks for a six-year period (2010–2016). Findings The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship. Research limitations/implications The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship. Practical implications The authors’ findings increase international marketing managers' awareness of how internationalization acts as a knowledge management tool for EMFs under the contingency effect of international marketing knowledge and competitive intensity. Originality/value The study provides novel insights into the technological knowledge capital management strategy by EMFs through internationalization and the role of international marketing knowledge and competitive intensity in increasing firms' ability to even better manage technological knowledge capital.

新兴市场国际化技术知识国际营销竞争强度