Research Pathways for Societal Impact: A Typology of Relational Engagements for Consumer Psychology Research
构建了关系参与的类型学，为消费者心理学研究者提供不同路径，以通过与消费者、企业、非营利组织、媒体和政府等利益相关者互动来实现积极的社会影响。
Consumer psychology research achieves desirable societal impact when it affects positive changes in the world. Increasingly, researchers seek to understand how to increase the impact of their work. For research to have societal impact, scholars must engage with stakeholders ranging from consumers, businesses, and nonprofits, to media and the government. Earlier research presented a relational engagement approach that defined societal impact as a rewarding process involving knowledge creation, awareness, implementation, and societal benefits (J.L. Ozanne et al., 2017). This article builds upon these insights by conceptualizing a typology of relational engagements that provides different research pathways for those researchers who want to effect positive changes in society.