Consumer Time Budgets and Grocery Shopping Behavior
研究退休和失业带来的额外时间如何影响家庭购买杂货的种类和支出,发现消费者会购买更多品种并转向耗时更多的产品。
We study whether and how the availability of incremental time associated with retirement and unemployment affects the types of products households buy. For this, we develop a new theoretical model of the composition and size of the grocery shopping basket subject to money and time constraints. We construct a novel household panel data set that combines purchase records for grocery goods with information on labor market status and other demographics. We use the data to document that, in line with predictions from the model, consumers buy more varieties and generally shift their spending into products that take more time to turn them into consumption experiences. This paper was accepted by Eric Anderson, marketing. Funding: B. J. Bronnenberg and Y. Xu acknowledge financial support from the Netherlands Foundation for Scientific Research (NWO) under a Vici grant. Supplemental Material: The online appendices are available at https://doi.org/10.1287/mnsc.2023.4763 .