Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability
研究了澳大利亚中小企业的国外市场进入知识如何通过国际市场选择和网络能力影响国际绩效,揭示了其中的中介机制。
While the literature emphasizes the importance of knowledge and foreign market knowledge for international performance, it is unclear about the intervening/mediating relationships. From a knowledge-based view and network approach, we posit that previous foreign market entry (FME) knowledge can be used in the selection of international markets and to enhance network capabilities and international performance. We test the relationships between these constructs in a sample of 140 Australian SMEs. We contribute to the international SME literature by explaining important mechanisms through which FME knowledge affects SMEs’ international performance. International market selection and network capability mediate its relationship with international performance.