Status for the good guys: An experiment on charitable giving
在德国一家艺术影院进行实验，研究发现给予高额捐赠者一个展示善行的“社会地位礼物”能显著提高捐赠金额和捐赠比例，效果优于匿名取消、参考点提供或中性感谢礼物等机制。
Abstract We study the social status motive in an experiment at an art‐house cinema in Germany where movie‐goers can make monetary contributions to help the cinema become climate neutral. Our key result is that offering high contributors a “social status gift” that displays their good deed increases both the likelihood of a high contribution and mean contributions. It performs significantly better than previously studied mechanisms, such as the removal of anonymity, the provision of a reference point, or a neutral thank‐you gift, and it also performs better than offering high contributors publicity through social media.