TECHNOLOGY ADOPTION UNDER COSTLY INFORMATION PROCESSING
提出一个解释技术采纳不完美的新模型，认为人们因注意力有限而理性分配，导致即使有利可图的技术也可能不被采纳或使用不当，并解释了互补技术被当作替代品等反常现象。
Abstract A new explanation for imperfect technology adoption is proposed. In the model, agents allocate scarce attention rationally between actions and decide whether and how to adopt a technology. Introducing constraints to information processing gives rise to attentional barriers to technology adoption, which affect optimal adoption behavior. The model can explain why individuals (i) fail to adopt profitable technologies, (ii) fail to make the best use of adopted technology, (iii) treat complementary technologies as substitutes, and (iv) change their adoption decision back and forth over time. The model complements existing learning models and is consistent with empirical evidence.