Mining the Past: History Scripting Strategies and Competitive Advantage in a Family Business
研究了一家家族企业如何利用三代创业历史，通过嵌入、阐述和构建家族历史三种脚本策略，在16年内实现盈利增长，获得社区认可、建立持续声誉并激发传统创新。
History is increasingly recognized as a distinctive source of competitive advantage for family businesses. Taking a rhetorical history perspective, we study how a family business leveraged the family’s three generations long history of entrepreneurship to sustain profitable growth over 16 years. Through our analysis, we identify three history scripting strategies—embedding, elaborating, and building family history—that created important sources of competitive advantage for the family business, facilitating acceptance by broader communities, building a reputation of continuity, and inspiring innovation through tradition. These findings advance the history-informed understanding of family firms’ idiosyncratic sources of superior performance.