提升建模及其对B2B客户流失预测的影响：一种基于分割的建模方法
Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach
Industrial Marketing Management · 2021
被引 43
ABS 3
- Arno De Caigny
- Kristof Coussement 通讯
- Wouter Verbeke
- Khaoula Idbenjra
- Vu Minh Hieu Phan
客户流失预测B2B营销机器学习市场细分客户关系管理