说给头脑和心灵:语言特征对B2B品牌在社交媒体上参与度的影响

Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media

Industrial Marketing Management · 2021
被引 67
ABS 3
社交媒体营销品牌管理B2B营销语言特征消费者参与