Who’s Milking It? Scripted Stories of Food Labour
本文通过分析三个乳制品电视节目中的视觉数据,揭示媒体如何强化食品供应链中的权力关系并贬低体力劳动,使部分劳动隐形化。
This article explores representations of food labour at different stages in the supply chain through a labour process theory perspective. Employing multi-modal critical discourse analysis it analyses visual data collected from three television programmes focused on dairy production and consumption. The research sheds light on the power relations inherent to food production and the devaluing of manual food labour in supply chains, which are shaped by the current capitalist socio-political environment. The findings expose ways in which media can reinforce dominant understandings of food supply chains, while making aspects of food labour invisible.