“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences
研究点对点服务中顾客对服务提供者的认同如何通过心理所有权影响忠诚度，且这种效应仅在顾客与服务提供者合作互动时成立。
Abstract This study aims to contribute to the growing literature on peer‐to‐peer services by investigating the relationships among three relevant aspects of such services, namely customers' identification with service providers, customers' feelings of psychological ownership toward the service setting (i.e., the providers' resources), and customers' interaction with service providers. Two empirical studies that investigate real peer‐to‐peer hospitality service experiences demonstrate that identification with service providers engenders a sense of psychological ownership of the service setting, which, in turn, enhances customers' attitudinal and behavioral loyalty. Notably, this effect occurs only when customers engage in cooperative interactions with their service providers.