Time dimension of marketing
梳理了营销中时间维度的研究现状，指出产品生命周期和创新扩散等概念已确立时间的重要性，但时间跨度、客户关系持久性、决策及时性等关键领域仍缺乏研究，并借鉴战略管理文献提出方向。
Time dimension of marketing has got its place in literature. For example, the time is basic independent variable in widely accepted concepts of product life cycle and diffusion of innovation. In addition, efforts have been made to bring this issue to the theoretic basis of the discipline. But, some important areas are still under researched, or even disregarded. Moreover, projects directed at investigation of the real behavior of marketing managers are rare, and in normative sense very few options have been advocated. This particularly pertains to the issues of time horizon, durability of relations with customers, timeliness of decision-making, and time allocation by managers and customers. In this regard, the literature of strategic management contains solutions which might be useful, and the ideas of some authors from marketing deserve support.