跨境营销生态系统编排：其决定因素和边界条件的概念化
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions
International Journal of Research in Marketing · 2021
被引 36
ABS 4
- Kelly Hewett
- G. Tomas M. Hult
- Murali K. Mantrala 通讯
- Nandini Nim
- Kiran Pedada
营销管理商业生态系统国际商务关系营销知识管理