Bringing the Family Logic in: From Duality to Plurality in Social Enterprises
通过对马来西亚一家生态社会企业的深度案例研究，发现家庭逻辑与市场、生态逻辑既有冲突也有协同，揭示了社会企业的异质性，对理解社会企业和家族企业的伦理义务及多重逻辑互动有启示。
Abstract Social enterprises combine activities, processes, structures, and meanings associated with multiple institutional logics that may pose conflicting goals, norms, values, and practices. This in-depth multi-source case study of an ecological social enterprise in Malaysia reveals how the enactment of the family logic interacts with the market and ecological logics not only in conflicting but also in synergetic ways. By drawing attention to the institutional logic of the family in social entrepreneurship, this study highlights the heterogeneity of social enterprises. The findings have implications for research with social enterprises and family-owned firms in relation to the ethical obligations of these organizations and the interactions of multiple logics.