数字产品创新以促进公共利益以及通信和渠道中的数字营销创新：演变、新兴问题与未来研究方向
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
International Journal of Research in Marketing · 2021
被引 144 · 同刊同年前 8%
ABS 4
- Rajan Varadarajan 通讯
- Roman Welden 通讯
- S. Arunachalam 通讯
- Michael Haenlein 通讯
- Shaphali Gupta 通讯
数字营销数字产品创新营销渠道数字战略新兴技术