关注是有回报的：企业及其竞争对手的营销杠杆如何影响投资者关注与企业价值
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value
International Journal of Research in Marketing · 2021
被引 15
ABS 4
- Abhishek Borah 通讯
- S. Cem Bahadir
- Anatoli Colicev
- Gerard J. Tellis
营销企业价值投资者行为竞争分析