Digital affordances: how entrepreneurs access support in online communities during the COVID-19 pandemic
研究了新冠疫情下企业家如何通过在线社区（如Reddit）获得支持，基于76,365条帖子分析，提炼出四种数字可供性（解决问题、重构问题、反思情境、重新聚焦），构建了在线社区创业支持创造框架。
COVID-19 has caused significant and unforeseen problems for entrepreneurs. While entrepreneurs would normally seek social support to help deal with these issues, due to social distancing, physical networks are often not available. Consequently, entrepreneurs must turn to alternative support sources, such as online communities, raising the question of how support is created in such spaces. Drawing on an affordance perspective, we investigate how entrepreneurs interact with online communities and base our qualitative analysis on conversation data (76,365 posts) from an online community of entrepreneurs on Reddit during the COVID-19 pandemic. Our findings draw out four affordances that online communities offer to entrepreneurs (resolving problems, reframing problems, reflecting on situations, refocusing thinking and efforts), resulting in a framework of entrepreneurial support creation in online communities. Thus, our study contributes to debates around (1) entrepreneurs' support during COVID-19 and (2) digital affordances in the entrepreneurship context.