营销绩效评估与问责：过程与结果
Marketing performance assessment and accountability: Process and outcomes
International Journal of Research in Marketing · 2021
被引 45
ABS 4
- Neil A. Morgan 通讯
- Satish Jayachandran
- John Hulland
- Binay Kumar
- Costas Katsikeas
- Ágnes Somosi
营销管理营销绩效营销问责营销策略营销效果