奢侈品民主化是否具有影响力?其在价值感知与消费者购买意愿之间的调节效应
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
JOURNAL OF BUSINESS RESEARCH · 2021
被引 72
人大 A-ABS 3
- Paurav Shukla · 南安普顿大学 通讯
- Verónica Rosendo-Ríos
- Dina Khalifa · 剑桥大学
奢侈品营销消费者行为价值感知购买意愿