Environmental identity economics: an application to farmers’ pro-environmental investment behaviour
提出环境身份经济学理论，通过混合选择模型分析农民投资可再生能源的行为，发现环境身份强的农民需要更少经济激励，且更低补偿即可促使其签订更严格的投资合同。
Abstract This study proposes an environmental identity economics theory that can improve our understanding of pro-environmental behaviour. We test the potential of the theory by analysing farmers’ decisions to invest in renewable energy production using a hybrid choice model. Our findings illustrate that farmers with a strong environmental identity require less financial incentive to invest. Furthermore, lower compensation is found to be sufficient to induce farmers with a strong environmental identity to commit to more binding investment contracts. Our findings stress the need for differentiated designs of agri-environmental programmes and mechanisms that enhance farmers’ environmental identity.