An empirical study of drivers for the adoption of logistics innovation
基于德国企业大样本数据，研究了企业规模、研发强度、产品创新、国际市场参与和竞争压力对物流创新采纳概率和广度的影响，并发现数字物流与绿色物流的驱动因素存在差异。
By drawing on a large representative sample of German firms, we examine patterns and drivers of logistics innovation. We find that firm size, R&D intensity, product innovation, engagement in international markets, and competitive pressure are all positively related to the probability that a firm introduces logistics innovation and to the breadth of adoption across different types of logistics innovation. However, specific notable differences arise: digital logistics innovation is mainly adopted by larger firms and in response to cost and performance motives. In contrast, the adoption of environmental logistics innovation responds more strongly to market pressure.