考虑搭便车行为的双渠道供应链中的渠道差异化策略
Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
European Journal of Operational Research · 2021
被引 104 · 同刊同年前 6%
ABS 4
- Chen Tian
- Tiaojun Xiao 通讯
- Jennifer Shang
供应链管理渠道管理营销策略产业组织