A conceptual framework of contemporary luxury consumption
本文整合了基于财富和基于能力的两种奢侈品消费视角，探讨消费目标、选择与使用、消费结果，并识别调节因素，为管理者提供应对当代奢侈品挑战的策略建议。
Defining “luxury” as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and distinct socio-cultural narratives, this conceptual paper integrates the established view of wealth-based luxury with an alternative perspective focused on luxury competencies. These competencies include expertise, aesthetic taste, and sensitivity to luxury symbolism and are developed by learning and enjoying the unique luxury features relating to design and craftmanship, sensory appeal, and socio-cultural narratives. The relationship between the wealth-based and competencies-based perspectives is examined for consumption goals; considerations, choice and usage; and consumption outcomes. After identifying individual and societal moderating factors (socio-economic status and self-related factors as well as the effectiveness of social status symbols and the power structure of society), future research issues and research propositions are presented. This paper concludes by advising luxury managers to develop competencies-based strategies to address contemporary luxury challenges.