行为定向广告中TAM2的再审视：基于深度学习的双阶段SEM-ANN分析
Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis
Technological Forecasting and Social Change · 2021
被引 167
ABS 3
- Garry Wei‐Han Tan
- Keng‐Boon Ooi
- Guoqiang Wang
- Yun-Peng Yuan
- Yogesh K. Dwivedi 通讯
行为定向广告技术接受模型深度学习结构方程模型人工神经网络