揭示众筹活动中有影响力的个体层面因素:来自ALS冰桶挑战的见解

Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge

Technological Forecasting and Social Change · 2021
被引 11
ABS 3
众筹社交媒体市场营销行为经济学公共健康传播