揭示众筹活动中有影响力的个体层面因素:来自ALS冰桶挑战的见解
Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge
Technological Forecasting and Social Change · 2021
被引 11
ABS 3
- Tahir M. Nisar
- Guru Prabhakar 通讯
- Michael Bourlakis
众筹社交媒体市场营销行为经济学公共健康传播