Technical Note—Optimal Pricing Under Multiple-Discrete Customer Choices and Diminishing Return of Consumption
研究了顾客在购买多种产品且每种产品可买多件时的最优定价问题，发现顾客购买集合具有有序性，并基于此提出高效求解最优定价的方法。
Customers make purchase decisions based on the attributes of the products offered and their prices. While the customer selects only one unit of a product in some settings, she purchases multiple products and even possibly multiple units of each product in other settings. Although several studies in the literature have addressed the former case, little attention has been paid to the latter case, this paper’s subject. In this paper, the authors consider the customer's problem and show that the set of products she purchases is one of the ordered sets based on the product attribute and prices. This paper shows that the firm's optimal pricing problem can be solved efficiently based on another ordering among the products.