An experimental test of cause-related marketing and charitable giving
通过在阿拉斯加安克雷奇一家玩具店的自然现场实验，检验了企业捐赠条件与交易金额挂钩对消费者行为的影响，发现捐赠提议小幅提升了达标交易比例和销售收入。
Abstract We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.