Factors affecting the capital structure of listed Chinese media companies
通过多元线性回归分析，发现非债务税盾、公司规模、增长性和波动性等因素与中国上市传媒公司的负债比率显著相关，结果对学者和政府优化传媒融资有参考价值。
Abstract The development of the capital market in China and the growing number of media companies have determined the expansion of ways to finance them: the growth of the financial market is due to the provision of services for the cultural industry, and companies in this sphere need to use the capabilities of the financial market to obtain funds. The use of multiple linear regression for empirical analysis has shown that the following factors demonstrate a significant positive correlation: non‐debt tax shield, growth and ratio of assets to liabilities; company size, growth and long‐term liabilities ratio; company size, volatility and current liabilities ratio. The results of the study are of statistical significance, they are recommended for use in future empirical studies by scientists, for representatives of government bodies in the field of culture and media in China that develop measures to optimize financing of this sector.