A Digital Strategy Development Framework for Supply Chains
本文通过研究12家跨国公司的案例，提出了三种数字战略制定类型（自上而下、自下而上、混合），并给出了三个决定因素（供应商数量、市场需求、产品类型），为制造供应链的数字战略制定提供了框架。
Digitalization has provoked rapid changes in the operational landscape, thus requiring prompt decision-making across end-to-end supply chains. Notwithstanding the fact that technology is the epicenter of digital transformation, more often than not, organizations fail to effectively adopt innovative applications, harness their full potential, and realize growth and competitiveness. Therefore, this article argues that a unique strategy formulation process is required to embrace digitalization in manufacturing supply chains. However, within the context of manufacturing networks, strategy formulation approaches are limited. To this end, this article adopts a case study approach to extract tacit knowledge across 12 multinational companies within the theoretical boundaries of corporate strategy development. Research findings and a theoretically derived framework demonstrate that there are three typologies of digital strategy development for manufacturing supply chains, namely: 1) top-down; 2) bottom-up; and 3) mixed. Every identified typology is supplemented with three determinant criteria for digital supply chain strategy formulation, i.e., number of suppliers, market demand, and product types. Noteworthy, the aforementioned strategies are context-dependent. This article contributes to the operations management field by formulating a novel strategy development framework for digital supply chains. The proposed framework, synthesized via strategic management theoretical views and primary evidence, can provide a reference point as companies chart their current and future digital supply chain strategy state.